CATEGORY:
Brand Partnership
AGENCY:
NVE Experience Agency
ROLE:
Account Manager
ABOUT:
Promoting the second season of its award-winning drama, TNT & The Alienist collaborated with partners across beauty, podcasting, and social media to amplify engagement, extend reach, and attract new audiences.
Each campaign component celebrated the iconic lead character, Sara Howard (played by Dakota Fanning), and immerse consumers in the environment of NYC in 1897.
PARTNERS:
A custom fragrance, First Light Five Boroughs, developed with Brooklyn perfume house D.S. & Durga
An interactive interrogation experience built on Facebook Messanger
A tailored podcast episode from Jensen & Holes: The Murder Squad
An Instagram history lesson through vintage imagery with History Photographed (now @historyonly)
SCOPE:
Partnership Concepting & Relationship Management
Narrative & Creative Direction
Interactive Development & Support