CATEGORY:
Consumer Activation
AGENCY:
NVE Experience Agency
ROLE:
Account Manager
ABOUT:
Prime Video’s Good Omens brought the apocalypse to the streets of Austin, as 100 colorful characters and bikers took SXSW by storm, traveling a combined 1,200 miles to spread messages of Armageddon and world-ending mania.
In tandem with a 9,00-square-foot physical activation in the heart of Downtown Austin, the street teamers engaged with festival attendees, driving to the experience, and distributing branded materials and promo items.
From chattering nuns and their hell hounds to quarreling angels and demons, the characters captured the bizarre and unexpected spirit of the Amazon Original mini-series.
SCOPE:
Staff, Talent Management & Training
Character Scripting & Costuming
Print Design & Production
Local Permitting & Logistics