CATEGORY:
Virtual Event
AGENCY:
NVE Experience Agency
ROLE:
Account Manager
Catch the best of 2KFest below
ABOUT:
Celebrating the next-generation launch of NBA 2K21 for the new PlayStation 5 and Xbox Series X consoles, 2K launched a virtual event generating excitement and engagement for millions of viewers worldwide.
The 24-hour streaming event, 2KFest, showcased the game, its history, its fans, and its unique position in the worlds of sport, fashion, art, and culture.
The global, multi-language broadcast featured musical performances from 88Rising, Quavo, and Saweetie and original content with NBA stars Anthony Davis, Damian Lillard, Kevin Durant, and Zion Williamson.
SCOPE
Content Development, Scripting & Production
Technical Production & Broadcast
Design Treatment Development
Talent Coordination