CATEGORY:
Social Strategy
ROLE:
Brand Strategist
KEY ACCOUNT - State Farm
Campaign: “Agent State Farm” at Super Bowl LVIII
Brief: Develop an interactive AR Experience on Snap that hinted at the to-be-released Super Bowl spot without giving too much of the fun away. The client wanted to marry the action-packed energy of the commercial with traditional elements of a film release, in this case: a race to the red carpet premiere, while encouraging longer lens gameplay.
Open Snapchat and scan the Snapcode featured below to try the lens!
KEY ACCOUNT - State Farm
Campaign: NBA All-Star Slam Dunk Contest
Brief: As the presenting sponsor of the Slam Dunk Contest, State Farm wanted to bring elements of their on-the-ground dunk activation to Snap, blending the iconic Jake (in Bitmoji form) with an interactive, “traceable", multi-dunk experience.
Open Snapchat and scan the Snapcode featured below to try the lens!