CATEGORY:
Social Strategy
TEAM:
Twitter Next
Twitter Next is internal team of strategists, technologists, program managers, and designers focused on a single goal: to help brands create human-centric ideas worth talking about.
ROLE:
Associate Brand Strategist
Collaborating with world-class brands to achieve their goals on Twitter, providing unique recommendations with scaled products, and diving deep into behavior on Twitter to pitch custom solutions. Brainstorming everything from live-streamed product launches to creator partnerships to engagement-driving timeline experiences.
KEY ACCOUNT - @Apple
Supported numerous #AppleEvent presentations through Branded Hashtags, Branded Like Animations, and bespoke Like 2 Subscribe campaigns delivering ultra-fast tune-in blasts to users.
KEY ACCOUNT - @AppleTV (fka @AppleTVPlus)
Guided the Apple TV+ social through the launch of a brand new handle dedicated to Apple Original films and streaming TV series
Supported original series and film premieres with custom ideation and scaled product recommendations, including Branded Hashtag, Branded Likes, Livestreams, Talent Q&As, and more.
SUPPORTING ACCOUNTS & BRAND CONSULTATIONS
